Implementation Playbook: From Discount Traps to Value Pricing - A Data‑Driven Roadmap
Hook: In 2024, more than 60% of small-business owners admit they still rely on discounting as a crutch, yet the data shows that every percentage point of discount can erode profit margins by up to 0.7%. The good news? A disciplined, four-phase playbook can flip that script, turning price